Effective Social Media Strategies for Journals Webinar – January 16, 2019

As previously announced, the CALJ Professional Development Committee is organizing a webinar focused on effective social media strategies for journals to be led by Marketing Strategist Monique Sherrett. Please join us on January 16, 2019 at 9:00 PDT / 12:00 EST. If you have already registered, you will receive access information closer to the date. Registration is still open and there are still spaces available. To register, please contact Ken Clavette at administrator@calj-acrs.ca as soon as possible as space is limited.

This webinar is offered for free to CALJ members. Sponsorship opportunities are available, and sponsorships are very much appreciated. To sponsor this webinar or another CALJ event, please contact Ken Clavette at administrator@calj-acrs.ca.

About the Webinar: Effective Social Media Strategies for Journals

Whether you want to take your publications to the next level or brush up on your skills with the latest up-to-date social media strategies and tactics, this webinar will help you gain more value from every dollar and minute you invest in social media. More specifically, the 1-hour session will cover digital marketing strategies and social media marketing for scholarly journals, the top 3 online tools used by journals, and the steps for building a reporting framework to manage and measure social media efforts. You can expect practical advice, examples of effective strategies and tactics, and a prioritized list of action items for your 2019 digital marketing plan.

About Monique Sherrett

Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. Monique began her career as the internet marketing manager at Raincoast Books, where she spearheaded the first Harry Potter online campaigns, as well as the launch of Raincoast's podcast series and blog in 2005. She founded Boxcar Marketing in 2007 and has continued to help organizations drive traffic to their sites, analyze the impact that traffic has on the bottom line, and identify actionable insights from reams of data. In addition to analytics consulting, Monique is Visiting Professor at Simon Fraser University and Guest Editor for the Scholarly and Research Communication (SRC) Special Issue “The Future of Scholarly Publishing: Algorithms, Bots, Usage, Big Data, Visualization, and AI.” Monique’s 1-minute marketing tips can be found on YouTube.com/BoxcarMarketing or on the Boxcar Marketing website https://boxcarmarketing.com/.

Registration: As space is limited, please register for this webinar by email to Ken Clavette at administrator@calj-acrs.ca. Registration is free for CALJ members. Non-members pay a fee of $50.   To learn more about CALJ events, please contact Ken Clavette at administrator@calj-acrs.ca.   Antonia Pop Chair Professional Development & Training Committee Canadian Association of Learned Journals/ Association canadienne des revues savantes   This webinar is made possible thanks to our sponsors: Canadian Institute for Studies in Publishing Journal Services, Canadian Science Publishing, University of Toronto Press